Alt SourceCode ยท From search to the sale
Free ยท Built by hand ยท Five working days

Is your businessAi shoppable?

Everyone will sell you being found. Found is the entry fee. We measure the whole journey, from the question a buyer asks to the sale that closes, for the person and for the Ai agent now buying on their behalf, and show you exactly where yours breaks. Free, built by hand on your market.

FoundAnswered with a priceBoughtBy a person, or by their agent
Free ยท Customised to your market

Your free Ai Shoppability Assessment

Step one
Step two
Step two of two

Two minutes so it is built on your market, not a template

Delivered within five working days, from Imrah personally.

We use your details only to build your assessment and follow up on it. Never shared, never pooled.

What you will discover

Where the engines place you today, and where the sale breaks once they do.

AsksA QUESTION, IN THEIR WORDSNamedBY THE ENGINEArrivesON YOUR SITEAnsweredWITH A REAL PRICEBuysIN THE SAME THREADA personA FORM WHERE THE PRICE SHOULD BETheir Ai agentA PORTAL IT CANNOT READWHERE THE SALE SHOULD CLOSEA personA FORM WHERE THEPRICE SHOULD BETheir Ai agentA PORTAL ITCANNOT READAsksA QUESTION, IN THEIR WORDSNamedBY THE ENGINEArrivesON YOUR SITEAnsweredWITH A REAL PRICEBuysIN THE SAME THREAD
A form catches the patient buyer. The rest already have a price from whoever answered first, and an agent cannot fill a form at all. Everyone will sell you the first two stages. The assessment measures all five.
  1. Found.

    The questions your buyers are asking the engines this month, with search volumes, and who the engines name instead of you.

  2. Answered.

    Whether your site answers the buyer’s question with a real price and real availability, or hands them a form and a wait.

  3. Bought.

    Whether the sale can close in the conversation it started, and the three places it leaks today: a form where a conversation should be, a price that is not there, a hand-off to a middleman.

  4. By their agent.

    Whether an Ai agent could buy from you at all: what reachable and operable would mean for your business, on one page.

Why it is free

It is how we start every relationship: your numbers on the table, not ours. Some assessments become a working session. Most simply make you harder to ignore.

A limited number each week

Each one is researched and written by hand on your brand, so we take a limited number each week. When the week is full you are booked into the next.

Built for operators like you
$40M international freight forwarder14 branches300 employees188 use cases under continuous agent monitoring

Five live builds: a forwarder, a hotel collection, a school, a marketplace, and our own front door.

Get my free assessment Delivered within five working days, from Imrah personally.
Alt SourceCode
Client facing technology

We build frontier technology
that empowers growth.

Sell more to the customers you have, be found by the ones you do not, and be reachable by the assistants they already use.

The generative web Existing customers, new customers, their assistants Strategy and delivery, one partner
One · What changed

Your customers are being taught
to ask instead of search.

Every assistant they already use answers the question rather than returning a list. The habit is forming now, and it is forming around whoever the engine names.

One

The question is replacing the search

A sentence, not a search box or a portal menu, and the answer is expected to fit their account.

Two

The answer is replacing the page

An engine reads your site and your competitors, then names one of you. There is no page two.

Three

The assistant is becoming the buyer

A growing share of what reads your site is software acting for a customer. It cannot navigate a portal.

Four

The front end stayed a form

Static pages and a login, with no view of availability, price or the person asking.

Roughly seven in ten Ai referrals arrive misfiled as direct traffic. We instrument the measurement from day one.

Two · Where the growth is

Two ways to grow.
One system underneath.

Sell more to the customers you already have, and be found by the ones who do not know you yet.

Your existing customers

Sell more to the people who already trust you.

They order what they ordered last time, because asking about anything else costs a phone call. When checking availability, reordering and placing the next order becomes one conversation, they buy more often and they ask for more. Every interaction becomes a chance to sell rather than a ticket to close.

Your new customers

Be the answer, then convert it.

A buyer now asks once and is handed a single answer. Being named in that answer is the acquisition. Answering well on the page, with real availability and a delivered price, is the conversion.

The same foundation serves both. What changes is who is asking and what they are allowed to see.

Three · Vision and mission

The only constant is change.
Buyers buy differently.

Vision

Break the ceiling.

Every business hits a ceiling. Unlike cost, growth has no floor. But it does hit a ceiling. Whether it is customers not finding you, buyers leaving, a tangle of systems that creates operational friction, or digitally native challengers outpacing you. We create technology to break the ceiling.

Mission

Apply radical thinking.

Of frontier technology to increase business growth and profitability. We embody our CUPID principles in every project we undertake.

Four · The answer

Not one undifferentiated lump of intelligence.
Centres, each with a job.

A brain has regions. So does this. Three of them do the work your customers feel.

/01

Generative web, support and service

Your customers quote, order, track and get help by conversation, in your brand and grounded in your data. At two in the morning if they ask.

/02

Rates and commercial

It knows your buy and sell sides, your costs and your upsells, so every quote is grounded: margin safe, still competitive, and never promising what you cannot deliver.

/03

Agent connectivity

The same answers exposed as governed tools over MCP, so the assistants your customers already use, ChatGPT and Claude among them, can check availability, price and book or order with you directly.

The third is the one most operators have not built for. It is also the one their customers are already using.

Four · The shape of every build

Scattered data in.
One source of truth, then the three that earn.

Your systems already hold the answers. They just do not agree with each other. Nothing is ripped out.

What we connect, and what it drives
THE ACQUISITION STACK THE OPERATING STACK THE FOUNDATION WHAT IT THEN DRIVES Meta Ads consoleGA4 and site analytics TikTok and paid socialWhatsApp Business Customer support inbox Bookings, orders or the TMSAccounting and ERP CRM, quotes and documentsRate sheets and pricing One source of truth VALIDATED, NOT ASSUMED Generative webRates and commercialAgent connectivity quote, book and track by conversation grounded quotes, margin safe tools ChatGPT and Claude can call

One layer reads all of them, answers from them, and writes back to them. The three on the right are the products your customers feel: the ones that sell more to the customers you have, win the ones you do not, and answer the assistants they already use.

Surana
Live
About Surana
See it think.
Don’t read about it. Ask something.
Vision
Break the ceiling

Every business hits a ceiling. Unlike cost, growth has no floor, but it does hit a ceiling. Customers not finding you, buyers leaving, a tangle of systems that creates operational friction, or digitally native challengers outpacing you. We create technology to break the ceiling.

Mission
Apply radical thinking

Of frontier technology to increase business growth and profitability. We embody our CUPID principles in every project we undertake.

CCommitmentEvery project met with the same dedication to excellence.
UUser centricityDoes it serve the user first, human or agentic?
PPrivacyData gathered is used only in service of our customers and their users.
IInnovationNew ways to improve products, services, processes and business models.
DDesign thinkingA human centric framework, service design principles, technology in service of human needs.
SWhat do you actually stand for?↑

Surana, answering on what we stand for. The visitor asks, and the page composes itself around the answer rather than sending them to hunt through navigation.

Five · Our work · Build 01

Surana. The page rebuilds around the question.

  • A question is asked, and the layout composes itself around the answer
  • No template, no panel bolted to the side. The page is the answer
  • Grounded in the business’s own material, so it states what is true
meridian · generative web
YOU40HC of furniture, Shanghai to Manchester, ready in two weeks
Live rates
Three ways to sail it, priced now.
ShanghaiManchester
Best value
£2,990
32 days, fixed day, door to door
Fastest sea
£3,285
27 days, priority berthing
Sea + air
£4,120
split for a launch date

Meridian, an independent freight forwarder. One sentence about the cargo and the page composes three ways to ship it, priced from live rates. Ask it to track and it shows the ship on the water. Ask what it moves and it shows the industries. Ask it to connect to your agent and it does. Meridian is an illustrative forwarder built to demonstrate the technology.

Build 02 · The forwarder

Meridian. Freight, priced while you ask.

  • A shipper gives the cargo, the lane and the date in one sentence
  • Three ways to ship it composed on the page, priced from live rates inside the margin rules
  • The same operation exposed as governed tools over MCP, so the shipper’s own Ai agent can quote and book with Meridian directly
SOLVARA
Collection/Retreat/Dates/Rate/Suite/Confirmed
Start overLive
The Solvara Collection · Sri Lanka
One island.Three ways to disappear.

Three fully inclusive retreats across Sri Lanka. Tea country above Hatton, the wild edge of Yala, and a private cove past Ahangama. Tell Vela what you are after and the page writes itself as you talk.

The collection
Three landscapes, one standard of care
fully inclusive · resident host at each
Tea country · HattonSolvara Highfield

Planter’s bungalows above the lake, 1,300 m up

from $980 · per night, fully inclusive
Reserve · YalaSolvara Wild Coast

Tented suites where the scrub meets the sand

from $1,120 · per night, fully inclusive
South coast · AhangamaSolvara Cove

Clifftop villas above a bay no road reaches

from $1,240 · per night, fully inclusive
Tea country in September, for twoSomewhere wild, near YalaA few days by the seaWhat’s happening when I visit?
VSomewhere on the water, 22 to 25 September↑
Vela writes this page as you talk · ask anything

Solvara. One sentence from the guest and the page rebuilds around it: the collection narrowed, the retreat chosen, the rate quoted live. Hover a retreat to open it.

Build 03 · The same mechanic, merchandised

Solvara. The offer assembles itself as the guest talks.

  • The guest describes the occasion, the budget and the dates in their own words
  • The page rebuilds around it, with real imagery and real availability
  • Priced from live rates, inside the margin rules, never a guess
  • Change the product and the pricing rule, and the mechanic is identical
Luminary World School · Dubai
School for the Whole Journey
Luminary.
Start overGet started
A
The PYP misconception is that inquiry means loose. Mornings here are structured literacy and maths, every day. The units are where that knowledge gets used.
How a unit works
Six weeks inside How the world works
Year 4, this term
Week 1The provocation

A broken circuit board on every table. What is this, who made it, why did it die?

Weeks 2 to 4Skills feed in

Explanatory writing in literacy, data handling in maths, circuits in science.

Week 5Making

Each child builds a working switch. Design tech and art fold into the unit.

Week 6The exhibition

Children teach their parents what they know. You will be invited, often.

AExplain the IB journey↑
Asha writes this page as you ask · hover a week to open it

Luminary World School. A parent asks one question and the page rebuilds around it: the answer in Asha’s words, then the unit itself, week by week. Hover a week to open it.

Build 04 · The considered purchase, at a distance

Luminary. A decision made from another time zone.

  • A parent asks in plain words, at eleven at night, from another country
  • Fees, stages and next steps composed into the page, not buried in a brochure
  • The visit is booked inside the same thread, not through a form
THE EDIT
COUTUREOCCASIONDESIGNERSBAG (0)
The autumn collections
Independent couture,
delivered anywhere.
Couture
Occasion
Evening
Bridal
Atelier Noor
Matched to your ask
Sequinned column gown
£1,240 landed, duty paid
8101214
One left in your size · delivered to London in 5 days
Add to bag
Also in the edit
ESomething for a September wedding, under £1,500↑

A marketplace on the same mechanic. The landing page becomes the product page around one sentence from the buyer: her size, her market, the price landed with duty paid. Photography and labels are placeholders for the prototype we build out together.

Build 05 · The marketplace

The landing page becomes the product page.

  • She gives the occasion, the market and the budget in one sentence
  • The store narrows itself to the piece, in her size, priced landed with duty paid
  • Every designer on the marketplace is reachable through the same conversation
Six · What we build for you

Three products.
One architecture underneath.

Each stands alone. Each makes the next cheaper to add.

The customer front door

Grow the customers you have

Availability, reorders and repeat bookings answered in conversation, against their own terms. Upsell where there is currently a phone call, and a better experience where there is currently a wait.

The front door and Ai search

Win the customers you do not

Placement in the answers buyers now ask for, and a front door that converts them: real availability, a real price, and the purchase closed on the page.

Agent connectivity

Meet the assistants

Your operation as governed tools over MCP, so ChatGPT, Claude and whatever your customers already use can check availability, price and book or order with you directly.

Seven · How we measure

Measured from day one.
Four numbers, read from your own systems.

The assessment sets the baseline. Every later number is read from the same place, on the same questions, so the difference is yours to check rather than ours to claim.

01 · Found

Named by the engines

The share of your buyers’ questions where ChatGPT, Claude, Gemini and Google’s Ai Mode name you. Re-run on the same questions each month, against the baseline.

02 · Answered

Answered with a price

Questions answered on the page with real availability and a real price, and how many become a quote or a booking. Read from the conversation log and your rate engine.

03 · Bought

Closed in the thread

Sales that close in the conversation they started, direct and attributable, set against what the middleman took before. Read from your order or booking system.

04 · By their agent

Reached over MCP

Quotes, bookings and tracking calls made by your customers’ own Ai agents, every one logged and permissioned. Read from the agent log.

Ai referrals arrive misfiled as direct traffic. We instrument GA4 and the engines before the build starts, so the baseline is real.

Eight · How we work

Strategy and delivery.
Not a deck, not a bolt on.

A strategy firm gives you a deck and stops at the decision. A vendor starts after it. The hand off between them is where most of this work dies.

01

Map and decide

We map your operation and find where Ai actually pays. The clarity a strategy firm sells. We just do not stop here.

02

Redesign the foundation

We make your scattered data agree, one source of truth, before the intelligence goes on top of it.

03

Build the intelligence

Commercial and the conversational front door, grounded in your truth and on your brand.

04

Run it for you

Built, hosted and improved end to end, by the people who built it.

Nine · The expertise

The experience
behind every build.

Not a first attempt. Years inside real service businesses, and the discipline of shipping Ai that works in production.

Inside service industries

A decade and more advising, auditing and building across logistics, hospitality and retail, in US, European and APAC markets. We know where great service gets lost.

Commercial fluency

We validate the business case before we write a line of code. We start at the commercial layer, because that is where the growth is.

Agentic architecture

Agents that reason and act, safely, under governance, in production. Not demos that impress and then stall.

Ten · The team you get

Small by design.
Senior by default.

Every build is delivered by a dedicated, multi disciplinary team. The people in the working session are the people who build and run your system. Your lead is the delivery lead, not a salesperson.

Delivery lead and strategy

Your point of accountability

Owns the engagement from discovery to live. Shapes scope and priorities, maps the build to your operation and commercial goals, and answers for it.

Agentic architecture

What is possible

Defines the architecture and sets the engineering discipline behind the agents. Multi agent orchestration, tool and function design, retrieval grounded in your data.

Data and engineering

The foundation and the integrations

Builds against your real systems: the data layer, the integrations and the releases. No rip and replace.

Design and experience

The craft of the service

Service design and conversational design. How the thing behaves, and whether it sounds like your brand.

Support and improvement

Kept current

Cleansing and sharpening against your operation, week after week, with domain specialists on your industry.

The next step

Four steps
to a signed scope.

No procurement theatre and no discovery deck. We measure where you stand, look at your systems and your numbers, put the scope and the model in writing, and start.

01 · Week one

Assessment

An Ai visibility audit sets the baseline: the questions your buyers ask, who the engines name today, and where your site leaks the ones it does win. Every later number is measured against it.

02 · Week two

Scoping and technical discovery

We map your revenue moments, walk the booking, ordering and support systems the build has to connect to, and model what each moment is worth on your figures. You keep the map either way.

03 · Week three

Proposal

Scope, sequence and commercial model in writing. One fixed managed fee or outcome based, whichever fits the case, with the assumptions stated so you can challenge them.

04 · Week four

Contracting

Agreement issued, the team named, and the first working session in the diary. The people in that session are the people who build and run it.

Get your free assessment
Alt SourceCode

Break
the ceiling.

Every business hits a ceiling. Unlike cost, growth has no floor, but it does hit a ceiling. Whether it is customers not finding you, buyers leaving, a tangle of systems that creates operational friction, or digitally native challengers outpacing you. We create technology to break the ceiling.

Building the generative web Private & confidential Alt SourceCode